Joakim Hedvall - Creative Director, Co-Founder

Mr. Joakim Hedvall can name you over 400 species of Asiatic waterfowl and was, owing to a decades past top 10 single, the hottest thing in leather pants among young urban Swedish girls. That combination in one human being is just plain delicious.

Eager to avoid fallen rock star syndrome, Joachim swapped his guitar for a Mac. and founded his own agency, C&C. Soon high profile clients like Ford Motors and Swedish Post were knocking on his door. Joakim then moved on joining the Grey network to concentrate on international projects. It was here he met John Schoolcraft and in between their snickering of big agency nonsense, the two began piecing together a different more ORANGE approach to advertising.

Joakim is as close as you can get to a one-man agency. He’s considered one of Scandinavia’s most international and highly regarded creatives with a vast portfolio of awarded and recognized work.

One thing about ‘Jokke’: serve him papaya pancakes with coconut syrup for breakfast and you’ve got a friend. Take him fishing and you’ve got a friend for life.