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2003-04-02

Ikea Denmark to work with Welcome to Orange County

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Articles

2003-06-02 (Financial Times)

Your room is here, by the beach

Article in Financial Times Creative Business that singles out our approach as new and much needed.

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2003-04-23 (Markedsføring, in Danish)

European “No Country” Agency

Article about what makes Welcome to Orange County different to all the other national and network agencies.

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2003-04-09 (Børsen, in Danish)

Habitual thinking drives Ikea Denmark abroad

Peter Høgstedt, managing director for IKEA Denmark criticizes Danish agencies for their inability to break their complacency habit and unwillingness to move forward and cites these as reasons for IKEA choosing to work with an agency on the other side of Europe: Welcome to Orange County.

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2002-06-01 (Danish Brand News #32)

Welcome to Orange County

Interview with John Schoolcraft from June 2002 about the need for Welcome to Orange County and on leaving northern Europe.

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