KOI Living

One day, Toni, the slightly more energetic and wacky of the infamous Koi Brothers, arrived at our office. I do not remember what time of day or night it was, sometimes he just shows up. He said: “We, we, we we . . . (he talks like that when he gets excited)... found this old man in the mountains in Japan, he knows my grandpa, and he makes the best knives in the world. We’re going to sell them in California, New York, Boston.” If only all briefs were so clear. Rather than fall into a long-winded allegorical trap about an old man in ancient Japan, we decided the real story was if you are going to pay a lot for the world’s best knife you should be able to tell the difference, in an instance.